「ロケール (Locale)」という名のレストラン。

メキシカンファストフードチェーンのチポトレ、豆腐ブリトーSofritasを作り始めたと思ったら、今度はピザに手を出す様子。

Chipotle is getting into the pizza business.
Actually, make that "Chipotle has gotten into the pizza business." In secret. This past May, the company opened a pizza restaurant in Denver without telling anyone. It's called Pizzeria Locale, and they have plans to expand. This is essentially the restaurant industry equivalent of Beyonce's surprise album release last week.

Chipotle Pizza? Chain Partners With Colorado's Pizzeria Locale On New Venture

まあそれはいいんだが、その名が"Pizzeria Locale"。ん? ロケール???
実はこれはイタリア語で"local"、英語のlocaleとは別な様子。