KING: Subaru spoke to a bunch of owners and discovered, yes, lesbians loved those four-wheel-drive Subarus - loved that they could handle all types of weather and were roomy. In the early '90s, though, most big companies didn't advertise directly to gay and lesbian consumers because they were afraid of alienating heterosexual consumers.
JOHN NASH: And at the time, there was "Xena: Warrior Princess," and the lesbians loved Lucy Lawless, and everybody loved Xena. So one of the license plates was going to be Xena lover (ph) - X-E-N-A-L-V-R. One of them was P-Towny - P-dash-Towny.
KING: For Provincetown?
NASH: For Provincetown. And the other one was, camp out.