Hole In The Wall



最近よく見かけるようになったカタカナ語。"growth hacking"の事を指すらしい。

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.[1][2] It can be seen as part of the on line marketing eco-system, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, web site analytics, content marketing and A/B testing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.[3] Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second."[4][5] Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.[6]

Growth hacking - Wikipedia, the free encyclopedia

 初めこのカタカナ語を見た時、"gross hack"が頭に浮かんで「小汚いハック?」と思ったもんだった。適当な日本語をcoinするか、あるいはせめて「グロースハッキング」でお願いしたい。